FEE Transparency

Introducing TrueRent
Transparent Apartment Pricing, Made Simple.

TrueRent brings full pricing transparency to prospects by clearly displaying the total monthly leasing price alongside base rent. Required fees are calculated automatically, expectations are set early, and prospects move forward with confidence.No guesswork. No surprises. Just clarity.

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Fee Transparency for the Modern Renter
Fee Transparency, Built for Operators and Prospects

What is TrueRent?

TrueRent is a pricing transparency feature presented to prospects where it matters most. It displays a calculated Total Monthly Leasing Price alongside base rent, helping renters understand the real cost upfront — not later.

TrueRent pulls rent and fee data directly from your property management system and supports manual entries when needed, giving you a flexible hybrid setup that works with your existing processes. The result is a seamless pricing experience across your apartment website and virtual leasing assistant.

Transparent pricing. Simple setup. Seamless shopping. That’s TrueRent.

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Frequently Asked Questions
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Built for Real-World Leasing

TrueRent is more than a pricing display. It’s a structured system designed to remove confusion from the leasing journey. By automatically applying required fees, clearly presenting base rent, and calculating the real monthly cost, TrueRent creates consistency for your team and clarity for your prospects.

The result? Pricing that makes sense — the first time.

Total Monthly Leasing Price Display

The Total Monthly Leasing Price Display shows a clear monthly rental price with all required fees included.

Base Rent Transparency

The pricing continues to display base rent pulled directly from your PMS, along with the All-in Pricing.

Built-In Fee Calculator

Our Built-in Fee Calculator automatically applies required fees for consistent pricing.

PMS-Agnostic Compatibility

TrueRent is PMS-agnostic, portfolio-friendly, and integrates seamlessly. That means no system changes, no retraining, no headaches.

Better Renter Experience

Clear pricing builds trust and reduces confusion, creating a better renter experience overall.

UPFRONT MONTHLY PRICING FOR PROSPECTS

Transparent Pricing
Renters Can Trust

TrueRent brings clarity to rental pricing by showing a more complete monthly cost upfront. Renters can see what their monthly rent may look like before they apply, helping them make confident decisions without surprises later.

For property teams, TrueRent creates clearer expectations from the start, leading to more informed prospects and smoother leasing conversations.

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FAQs

Where is the pricing and fee data coming from?

We offer flexible options depending on how your data is structured. In most cases, fees are pulled directly from your PMS. Fees can also be entered or adjusted within the LeaseLeads dashboard, or shared with us via a spreadsheet upon request. Many clients use a combination of these approaches. We’ll work with you to determine the best setup based on your systems and goals.

What happens if a fee exists in the PMS but is updated in the LeaseLeads dashboard?

If a fee already exists via API and has a value set, TrueRent will use that value by default. However, if the fee is manually updated in the LeaseLeads dashboard, TrueRent will use the manually updated value moving forward. This gives your team flexibility when adjustments are needed without waiting on PMS changes.

Does TrueRent replace standard Fee Transparency?

TrueRent goes beyond standard fee transparency. Instead of simply listing fees, it shows renters a calculated total monthly leasing price, combining base rent, required fees, and optional add-ons in a clear, structured way. It’s designed to reduce confusion and set expectations earlier in the leasing journey.

What will renters see on the website?

Renters see their Total Monthly Leasing Price with required fees included, alongside base rent clearly displayed. When available, lease term information is shown, along with a detailed breakdown of recurring and one-time costs. They can also use an optional “Calculate My Rent” feature to customize pricing with add-ons like parking or pets, giving them a complete and flexible view of their monthly cost before they apply.

Does this impact how pricing is shown in my PMS or leasing workflow?

No. TrueRent affects how pricing is presented on your website, not how pricing functions inside your PMS. Your internal workflows remain unchanged.

What does TrueRent cost?

TrueRent is included with your LeaseLeads subscription at no additional cost.

TrueRent is applied within the products you’re currently using. That means the exact features and placements depend on which LeaseLeads solutions are part of your setup. For example, if you’re using our Virtual Leasing Assistant (VLA), TrueRent will be available within that experience. If you’re using our Leasing Engine, TrueRent can be applied to floor plan and pricing pages there as well.

No add-on fees — just clearer pricing within the tools you already have.

Making Leasing Better
For Everyone.

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