Virtual Leasing Agent Overview & Help Guide

Need help onboarding or navigating LeaseLeads?
If you still have questions, contact us at support@leaseleads.co

1

Video Checklist

Keep track of your progress with this checklist to make sure you don't miss a step!

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* required videos, all others are optional but encouraged

2

Video Overviews & Scripts

In this section, we provide a short description, script and example video for each video you'll be recording.

1. Wave **Required**


Goal:

Smile, wave, and keep it simple! This video will be used to catch the users attention to click and open the widget. It will be a looped video, so it’s easiest if the wave is simple. No sound or narrative is needed for this video.

Suggested Lengths:

5-10 seconds

2. Website Welcome Video **Required**


Note: We will edit these videos so please ignore the transitions and sliced scenes :)

Goal:

This is the first video that users will see when they expand the widget. Your goal is to make them feel welcome, explain 1-2 features that make your property unique, and encourage them to explore. Below is a suggested script you can load to a teleprompter app, but most importantly, encourage them to “Take a Virtual tour of the property, Schedule a tour, Match with their preferred floor plan, or apply”

Suggested Lengths:

30 - 45 seconds


Suggested Scripts


Option 1:

“Hello and welcome to [Property Name]. I'm [_________], the Community Manager, and I'm thrilled to show you around. Discover our [spacious and modern] floor plans and amazing amenities like [amenity 1], [amenity 2], and [amenity 3]. We know that location is key, which is why we're proud to be located in the heart of [neighborhood/city], near [popular location 1], [popular location 2], and [popular location 3]. Whether you want a cozy studio or a roomy two-bedroom, we have it all. Our [fully/semi/unfurnished] apartments cater to your lifestyle. Take a virtual tour to explore our community or schedule an in-person/virtual visit. Ready to apply? We're here to assist you every step of the way. Contact us with any questions. Thanks for considering [Property Name] as your new home – we can't wait to welcome you!"


Option 2:

“Hi and welcome to [Property Name]. My name is [_________ ] and I'm the Community Manager. [Property Name] is an incredible place to call home. With our [spacious, modern, etc] floor plans, amenities like [amenity 1] and [amenity 2], and  [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, we'll ask you a few quick questions to start the process. Thanks for touring [Property Name] and we can't wait for you to call this place home.”

Option 3:

“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is an amazing place to live and has a lot to offer each resident. You’ll feel immediately at home in our [spacious, fully-furnished] apartments, but it doesn’t stop there. With amenities like [amenity 1 and amenity 2], as well as [nearby popular locations to highlight; campus, stadium, shops, etc] right around the corner, we think you'll love living at [Property Name]. If you're interested in seeing our favorite floor plans and amenities, click "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, we'll ask you a few quick questions to start the process. Thanks for touring Property Name and we can't wait for you to call this place home.”


Option 4 (Student Living):

“Hi and welcome to [Property Name]. My name is [_________] and I'm the Community Manager. [Property Name] is the perfect place to call your home away from home during your college years. Not only do we offer [spacious and inviting] floor plans, but we also have some awesome amenities like amenity 1 and amenity 2, amenity 3. With [nearby popular locations to highlight; campus, stadium, shops, restaurants, etc.] nearby, you’ll have plenty of cool spots to check out while still making it to class on time. If you're interested in seeing our favorite floor plans and amenities, "Take a Virtual Tour". Otherwise, if you'd rather see the units and amenities for yourself, you can schedule an in-person or virtual tour. If you're ready to apply, we'll ask you a few quick questions to start the process. Thanks for touring Property Name and we can't wait for you to call this place home.”


Option 5 (Student Living):

"Welcome to [Property Name]! I'm [_________], your Community Manager. Our [spacious] floor plans and top-notch amenities, like [amenity 1, amenity 2, amenity 3], create the ideal college living experience. Conveniently located near [highlight nearby popular locations], you can balance studies and leisure effortlessly. Explore our fantastic spaces through a 'Virtual Tour' or schedule an in-person/virtual tour. Applying is easy – just click the apply button to get started and you're on your way to calling [Property Name] home. Thanks for considering us; we can't wait to welcome you to our community!"

3. Virtual Tour Overview


Goal:

This video is an overview of what users can expect to see in the virtual property tour. The script below shows an example of how properties usually highlight quick floor plans and amenities that users can see in more detail if they select the “Floor Plans” or “Amenities” options. If they like what they see, remember to encourage them to schedule a tour or apply below”

Suggested Lengths:

~ 30 seconds

Suggested Script

“Here at [Property Name], we offer spectacular amenities such as our [amenity 1, amenity 2, and amenity 3]. We also offer a variety of floor plans such as our Floor Plan Style 1, Floor Plan Style 2, and Floor Plan Style 3 designed with your comfort in mind. Choose an option to explore our best amenities and floor plans here at Property Name.”


4. Floor Plan Videos


Goal:

Give a quick tour with features/benefits of the specific floor plan. This is a long video so if you make mistakes, please just continue filming and we can crop out any noticeable retakes. We ideally ask that it’s provided as one continuous clip for editing’s sake, so it’s easier if you just keep filming. At the end of the video, if the viewer would like to see the units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.

Suggested Lengths:

Up to 60 seconds

5. Amenities Videos


Goal:

Give a quick tour with features/benefits of a specific amenity that is unique to your property. This is a long video so if you make mistakes, please just continue filming and we can crop out any noticeable retakes. We ideally ask that it’s provided as one continuous clip for editing’s sake so it’s easier if you just keep filming. At the end of the video, if the viewer would like to see the amenities or units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.

Suggested Lengths:

Up to 45 seconds

6. Additional Virtual Tour Videos


Our Virtual Tour logic is completely customizable to your property. This means that if there are additional things you want to show in your Virtual Tour we can add them in. Some ideas are:

• What’s around/neighborhood
• Parent info
• How to’s for common questions such as parking, picking up packages, etc.

At the end of the video, if the viewer would like to see the amenities or units in-person, encourage them to schedule a tour. Otherwise, if they’re ready to apply, encourage users to click the apply button to start the process.

Suggested Lengths:

Up to 45 seconds

7. Miscellaneous Videos (up to 3 videos)


Goal:

Any supporting videos of the property or surrounding neighborhood that we can splice into the website welcome and virtual tour overview videos. We encourage a pan of the property, signage, or surrounding neighborhood/shops.

Suggested Length:

5 - 10 seconds

3

Required & Provided Equipment

Curious what you'll need to record your videos? We cover that here, along with what will be provided to you.



Smartphone: We recommend starring or writing down your best takes so you know which ones to send later.

Kit: (What we’ll send you) 

What’s in the kit?

Wireless Bluetooth Microphone

Gimbal/Stabilizer

4

Best Practices for Shooting the Video

In this section, we'll go over some tips and tricks for shooting the perfect video for your property.



Pick the right spaces

  • Your welcome video, floorplans, and amenities videos are a chance to highlight the best your property has to offer. Be mindful of the most visually appealing areas within your property to film your videos.
  • Avoid dark, dingy corners and harsh backlighting in favor of a bright space with plenty of natural light.
  • You'll also want to keep noise to a minimum without too much going on in the background.



Always film in portrait orientation

  • All videos should be shot in a portrait orientation for the best results.
  • Computer or laptop cameras will do the trick, but phone cameras are even better. Back cameras are usually higher quality than front cameras, so set up your phone or ask a friend to help you record to get the best shot.



Get to the point‍

  • You want viewers to get to the good stuff as soon as they hit play.
  • Start talking immediately after you’ve started recording. 
  • If you're worried about forgetting what to say, you can include our suggested scripts to prompt you. 



Take pan shots slow and steady

  • For videos panning across a location, make sure to take it slow and steady. You want the viewer to get the full picture, not a headache! :)
  • 12 North is a great example of this. Check out their Virtual Tour videos here.



Look directly at the lens

  • You want to speak directly to your viewers. Sometimes this makes following a script difficult, which is why we recommend using a teleprompter app. Be sure to check out our recommended scripts as well. 
Teleprompter App



Be yourself

  • You likely showcase your property to visitors on a daily basis. Treat this video as another potential prospect and don’t overthink it. You can find a balance between being casual and professional to really engage your potential prospects.
  • Smile, and speak clearly to keep people engaged.
  • It's okay to have speaker notes, but don't stick too strictly to a script. This is your chance to show your audience who you really are– use it! Remember to download Teleprompter if you need a gentle reminder.

5

Video Standards and No-Goes

In this section, we'll go over the standards and requirements we have for your videos.


Videos Only, No Images 📹

  • In order to keep up the quality of our Virtual Leasing Agents, we do not accept still images in substitution of videos. If you have any concerns about recording your videos, you can always reach out to us at onboarding@leaseleads.co.


Still, Not Shaken 💫

  • Shakey videos are no fun for anyone to view, and that's why we require videos to be as still as possible. Using the gimbal we provide makes a big difference in this department!


Fuzzy Audio 🎙️

  • Any videos that have a lot of background noise, such as wind, music, cars, etc will be requested to be re-filmed.
  • If your microphone is hidden under a collar or other item, sometimes it can muffle the audio. Make sure nothing is blocking the microphone.


Wandering Eyes 👀

  • Direct eye contact with the viewer (camera) is incredibly important in creating that human interaction we are looking for. If you are reading from a script, make sure not to have it far from the camera, to avoid giving you a case of darting eyes. We recommend using this Teleprompter app to avoid this.


Too Far Out 🚀

  • Although we don't recommend reading the script out loud word for word, there are some things within the script that are required. For example, all Welcome videos + floor plan videos must have a Call to Action at the end, prompting the user to take the next step, whether that be scheduling a tour, looking at floor plans, or taking a virtual tour. If you get too far from the original script, we may request that you re-film your video.

6

Frequently Asked Questions

Below are some of the most common questions we are asked about the video-making process.

1. How should I prepare and send the videos?

  • A shared folder such as DropBox or Google Drive is preferred, otherwise, email your videos to onboarding@LeaseLeads.co with your property name in the subject line. 
  • File Format must be in .mp4, .mov, or .webm format and no larger than 300 MB. 
  • If possible, please label the videos appropriately (e.g., welcome, floor plans 1 bedroom, etc) 

2. Does LeaseLeads™ provide any filming equipment?

  • We provide a Virtual Tour Filming Kit for each property team. This kit includes a wireless microphone compatible with most smartphones, as well as a stabilizer gimbal. While we recommend a light ring, it is not required. 

3. What type of editing is done for the virtual tour videos?

  • We ask that you trim your start and stop points on the videos and complete any edits you’d like to make prior to sending over your finalized versions.
  • We add music to your video that we have licensed rights to use. 
  • We also cut out any mistakes you’ve made during your video. It happens! We’ll do our best to note all mistakes, particularly in the longer videos. If you point them out to us when providing the videos that is even more helpful. 
Virtual Property Tour Walkthrough

Want to see a walkthrough of our Virtual Property Tour as well as some tips and tricks on how to best record your videos? Watch the video below.

Frequently Asked Questions

Does the Schedule a Tour form come through as a Guest Card to Entrata?
What's the virtual property tour?
What is the setup process like?
How do I get started?
Which Property Management Software do you integrate with?
How much does LeaseLeads cost?
What features are included in the Virtual Leasing Agent?
What information do you track on website visitors?
How is flowbase this good!

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