Case Study of Union on 24th: Engaging Student Renters with the Virtual Leasing Agent
Union on 24th saw strong engagement, time savings, and high-quality lead conversion within the first six months of using their Virtual Leasing Agent.
Union on 24th, a student housing community near the University of Texas, has seen promising results since launching their Virtual Leasing Agent (VLA) on December 30, 2024. In just under six months, the VLA has helped the team deliver a streamlined and informative leasing experience for prospective renters, right from their website.
Key Results
- 1,061 Virtual Tours Taken, saving the leasing team an average of 88 hours per month
- 8 Leases Signed and 11 Applications in Progress
- 88 VLA Leads Generated, with a strong 21.6% conversion rate (including Leases Signed and Applications in Progress)
- 26 Leads Engaged Without Scheduling a Tour, highlighting the VLA’s role in educating and motivating renters without requiring an on-site visit
Union on 24th caters to students with amenities like a 3-story study lounge, golf simulator, pool, and basketball court, offering both fun and function just steps from campus. The Virtual Leasing Agent brings that lifestyle to life online, helping prospects explore floor plans, schedule tours, or apply, all in one place.
With over 1,000 virtual tours taken and a high level of lead interaction, Union on 24th proves that with the right tools, you can engage today’s renters before they even set foot on site.
