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Captivate & Convert: 10 Video Ideas for Apartment Marketing. Captivating video content can play a crucial role in your apartment marketing strategy. Grab your smartphone, steady that gimbal, and let your community's story shine through captivating videos that convert.

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Get ready to explore the exciting realm of chatbots and conversational AI, where the multi-family housing industry is undergoing a tech revolution that's boosting business and leaving tenants feeling like they hit the jackpot.

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Unleash the Potential of Your Apartments: Attract Renters-by-Choice with These Strategies

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Cash Flow vs. Occupancy: The Key to Profitable Apartment Ownership: Success in apartment ownership goes far beyond filling units. It demands a strategic approach that maximizes revenue, controls expenses, and boosts your bottom line. Understanding the key drivers of cash flow, combined with lead generation and management tools, is key.

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Okay, let's be real – the apartment industry is in the midst of a digital revolution, and virtual leasing agents (VLAs) are at the forefront of this transformation. These AI-powered digital agents are changing the way property managers and leasing agents interact with prospective tenants, streamlining processes and...

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How Crafting Captivating Virtual Tours and Enlisting Virtual Leasing Agents Unlocks 100% Occupancy. - Tired of showing the same apartment to a never-ending stream of potential tenants? Do you wish you could fill those vacancies faster and with the perfect residents? Enter the dynamic duo of compelling virtual tours and tireless virtual leasing agents...

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Leveraging Technology to Attract Student Renters [Beyond the Basics] - Embracing a winning combo of technology-driven strategies can work wonders in the student rental housing market. The secret to success lies in leveraging virtual leasing agents (VLAs), gamification, and cutting-edge smart apartment technology brought together on websites that wow.

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What is a Lease Up? [+ Why it Matters] It takes a real pro to know how to handle a lease-up. It takes time to find the right tenants to move in. That's especially true in new apartment complexes in communities full of properties that tenants can move into today. Let's break it down...

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Everything That Property Managers Need to Know About Unit Transfers—Unit transfers can be complex for property managers. They have to end the current lease for the tenant’s current apartment and start a new lease for the new unit. Yet many will agree that they’re better than the alternative of losing a good tenant.

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The Complete Guide to Virtual Property Management - Here is our complete guide to virtual property management. From finding new tenants to collecting rents to handling...

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RUBS Utility Billing: When and How to Use It [+ Pros and Cons] - You’ll need a solid understanding of RUBS, when you should use it, and how to launch this system on your property.

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As a landlord, is it your responsibility to get rid of pests like cockroaches from rental properties? In most cases, the answer is yes.‍Yet, with all legal questions, some caveats need explaining. Otherwise, misunderstandings can lead to unnecessary legal disputes between landlords and tenants. 

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Renting to college students is a lucrative source of passive income that you shouldn’t pass up! There are many benefits to renting to college students. ‍Indeed, they may...

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Leasing Agent Tips: 9 Ways to Maximize Your Close Rate

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