1-Year Impact Update Case Study
How One Student Housing Community Boosted Engagement, Applications, and Leases Over 12 Months
What began as a strong six-month rollout turned into a year of sustained growth. By giving prospects a clearer picture of the property from the start, the VLA continued to drive meaningful engagement and conversion throughout the entire leasing cycle.
Six months ago, we released a case study highlighting strong early results from a student housing community that implemented our Virtual Leasing Agent (VLA). Now, after analyzing the second six months of performance, we’re excited to share the full 12-month impact.
This year-long snapshot (12/29/24–12/4/25) reveals not only sustained leasing velocity but also strong adoption of self-guided digital tools, reinforcing the VLA as an ongoing driver of leasing success, not just a launch-phase boost.
Key Results
- 33 Leases Signed
- 132 Applications Currently in Progress
(with many likely approved or signed but not yet updated in the PMS) - 40.5% Lead-to-Lease Conversion Rate 🤯 Including applications still in progress
- 2,318 Virtual Tours Taken High-intent engagement at all hours of the day
Sustained Momentum Beyond the First Six Months
While the first half of the year showed strong initial traction, the second half revealed something more important: consistency.
The property continued to see:
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Steady virtual tour volume
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High application velocity
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Repeatable lease conversion
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Strong adoption from prospects seeking an on-demand experience
This demonstrates that the VLA maintains momentum long after initial rollout, supporting leasing teams throughout seasonal shifts, staffing changes, and the peak leasing cycle.
